Tag Archives: Community

Create your Facebook fan club

3 Aug

2 weeks ago Facebook launched “Groups for pages”. With this new feature bands can interact closer with a group of super fans.

Facebook is giving Pages administrators the ability to create their own groups. This could be a large fan group where fans can actively discuss and ask questions. But you can also create groups for fans from certain countries for instance. The goal is to create smaller communities to interact with the fans. The more engaged and respected they feel the more they will help you spread your news. This new feature also give organizations the chance to create “official” groups that unwanted or unofficial third parties and fan clubs can’t set up.


There are a couple ways to create a Group for a Page. On Facebook’s desktop site, there should be a “Groups” tab listed in the left-hand menu. If it’s not there, you can click “Settings,” then “Edit Page,” then “Add a Tab” to add the “Groups” tab.

Clicking on the “Groups” tab will display a prompt to create a Group. If you already have a Group that you want to link to your Page, it should appear on the “Groups” tab with an option to “Link Group.” Pages can only be linked to existing Groups for which a Page admin is already a Group admin through that person’s individual Facebook account. Page owners can post in a Page-linked Group as the Page or using their individual Facebook profiles.

Page-connected Groups have the same privacy settings as non linked groups. They can be “public” so that anyone can join or see the Group’s posts; “closed” so that anyone can find a Group and see its members, but people can only join the Group after being added by a member and only members can see the Group’s posts; or “secret” so that people can only join by being added by a member and only members can see who’s a member of the Group and the Group’s posts.