A great new addition to Facebook’s marketing tools for musicians.

13 Aug

Facebook expanded its toolbox with so called Facebook Event Custom Audiences. Facebook Events are one of the most powerful tools musicians, promotors,… have on Facebook. If you are willing to spend a few bucks on advertising, Facebook gives you now the power to reach out to a specific part of your event audiences.

Facebook Event Custom Audiences are a subset of Engagement Custom Audiences. These Custom Audiences can be used as target groups when creating ads on Facebook.

You can now create audiences of people who have engaged in multiple ways with one event, multiple events, or all events connected to a specific Facebook page.

When creating a Custom Audience, select “Engagement.”

After selecting the page you want to be associated with your Events, the default audience will include all users who responded “Going” or “Interested” to any of your Events during the past 180 days. You could limit your audience only to those who responded “Going” to an Event or “Interested” in an Event as well.

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Instead of creating an audience of all who responded to any Event, you could isolate those who responded to one or multiple specific Events.

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Some examples:

  • People who responded Going or Interested to any of your events, could be targeted to buy a live dvd
  • People responded Interested to a specific event, could be targeted to convince buying a ticket for that show after all.
  • People responded Going to a specific event, could be targeted for a second show nearby. “You had fun, let’s do it all over again”.

You can also use “include” or “exclude” logic to further isolate those who responded to other Events — whether associated with the current page or another page you control. This feature might be interesting for promotors, booking agencies,…

 

 

 

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